During this webinar participants will learn about dementia programs that focus on serving the needs of the Hispanic and LGBTQI+ communities, which historically have not received equitable care and support. Saul Juarez Aguilar will present information on various challenges to implementing new dementia initiatives in the Hispanic community and how collaboration continues to be an essential and powerful tool for promotion and sustainability. In addition, Sarah Bahnson will discuss some of the challenges experienced by LGBTQI+ people living with dementia, ways to improve services to this community and key features of the Visibility Matters program.